How did they market this movie with such a weird name? Did Americans even know how to read this before it became a household name?
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How did they market this movie with such a weird name? Did Americans even know how to read this before it became a household name?
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Pixar didn't need to do much marketing. At that time it was still a foregone conclusion that a Pixar movie would be worth watching.
This, Cars dropped with literally zero marketing I swear and word of mouth had half the country watching it several times in theaters.
>Cars dropped with literally zero marketing I swear
Disney channel promoted the frick out of that with clips set to Life is a Highway.
One channel heavily promoting it, even if it is directly to the target audience, is still pretty minimal advertising. Plus, that was around when Pixar merged with Disney, so it was really just Disney advertising their own film on their own channel.
>One channel heavily promoting it, even if it is directly to the target audience, is still pretty minimal advertising
One channel that they know a lot of kids watch? Yes. There were other commercials for it too, moron, and this was back in the days when kids were actually watching TV.
Yes, I remember those commercials, I also remember very little advertising on other channels and damn near zero advertising in other forms of media. Again, it was heavily promoted on one channel owned by the same company that made the movie, but they did very little else.
Great film. Shrek 1 is still better tho.
I tried rewatching this recently and the sheer amount of second hand embarrassment killed it for me. Could barely stomach the first half hour.
>Second hand embarrassment
Own the shame you deserve for this and either get therapy or commit suicide
Actual humans have no obligation to tolerate your kind
What's the joke here? Is it to poke fun at third worlders who obsess over everything Americans do because the answer to the OP question is literally answered in the title of the poster (or that the name itself was used in the original trailers so everyone who watched it would have immediately heard how it was pronounced)?
A trailer I vaguely recall being a series of characters saying the name, with Linguini saying RAT PATOOTIE! It's hard to spell and pronounce if you don't know how to pronounce french but it's very distinctive when heard outloud and the pun makes it clear "It's a movie about a rat"
Hell I didn't notice the poster literally has how to pronounce it.
Yeah the trailers were terrible from what I remember, but Pixar had such a good reputation at this time everyone knew it was gonna be good anyways.
They made teaching the pronunciation part of the marketing. It was actually rather clever.
IIRC there were tv spots that was just characters saying ratatouille over and over, most voice clips not even being in the movie.
It's such a bombass perfect movie it doesn't matter how they marketed it. Word of mouth carried this to glory. Probably the peak of Pixar, and the most perfect movie Disney ever made.
Iron Giant is overrated. Bird got better after joining Pixar.
That style of character design works better in CG
>Did Americans even know how to read this before it became a household name?
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I love how they put the pronounciation into the trailer
And of course it all culminates in the final dish they serve to Ego, which IS ratatouille, an elevated, gourmet version of it, and that beautiful flashback to his childhood.
Perfect movie. Everyone ITT is right. One of the greatest animated movies ever made, maybe one of the greatest movies ever made period.
>did Americans even know how to read it?
The pronunciation is literally in your pic, OP
Like this:
She's hot
/co/
>Actually discusses movie
/tv/
>Anons bait each other into posting that one image
The last Pixar film to begin with this old Disney logo.
All the films afterwards, starting with WALL-E, have this logo instead (the "Walt" and "Pictures" were removed after 2011)
SOVL
Soulless
It was literally designed to pass off Disney marketing, which Pixar despised. Same reason they went with a rat, which marketing felt was a dirty animal you couldn't urn into plush toys, ironically for a company built on a mouse
You're right, it should have been spelled Rata-Tooie