How did they market this movie with such a weird name?

How did they market this movie with such a weird name? Did Americans even know how to read this before it became a household name?

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  1. 11 months ago
    Anonymous

    Pixar didn't need to do much marketing. At that time it was still a foregone conclusion that a Pixar movie would be worth watching.

    • 11 months ago
      Anonymous

      This, Cars dropped with literally zero marketing I swear and word of mouth had half the country watching it several times in theaters.

      • 11 months ago
        Anonymous

        >Cars dropped with literally zero marketing I swear
        Disney channel promoted the frick out of that with clips set to Life is a Highway.

        • 11 months ago
          Anonymous

          One channel heavily promoting it, even if it is directly to the target audience, is still pretty minimal advertising. Plus, that was around when Pixar merged with Disney, so it was really just Disney advertising their own film on their own channel.

          • 11 months ago
            Anonymous

            >One channel heavily promoting it, even if it is directly to the target audience, is still pretty minimal advertising
            One channel that they know a lot of kids watch? Yes. There were other commercials for it too, moron, and this was back in the days when kids were actually watching TV.

            • 11 months ago
              Anonymous

              Yes, I remember those commercials, I also remember very little advertising on other channels and damn near zero advertising in other forms of media. Again, it was heavily promoted on one channel owned by the same company that made the movie, but they did very little else.

  2. 11 months ago
    Anonymous

    Great film. Shrek 1 is still better tho.

  3. 11 months ago
    Anonymous

    I tried rewatching this recently and the sheer amount of second hand embarrassment killed it for me. Could barely stomach the first half hour.

    • 11 months ago
      Anonymous

      >Second hand embarrassment
      Own the shame you deserve for this and either get therapy or commit suicide
      Actual humans have no obligation to tolerate your kind

  4. 11 months ago
    Anonymous

    What's the joke here? Is it to poke fun at third worlders who obsess over everything Americans do because the answer to the OP question is literally answered in the title of the poster (or that the name itself was used in the original trailers so everyone who watched it would have immediately heard how it was pronounced)?

  5. 11 months ago
    Anonymous

    A trailer I vaguely recall being a series of characters saying the name, with Linguini saying RAT PATOOTIE! It's hard to spell and pronounce if you don't know how to pronounce french but it's very distinctive when heard outloud and the pun makes it clear "It's a movie about a rat"
    Hell I didn't notice the poster literally has how to pronounce it.

    • 11 months ago
      Anonymous

      Yeah the trailers were terrible from what I remember, but Pixar had such a good reputation at this time everyone knew it was gonna be good anyways.

  6. 11 months ago
    Anonymous

    They made teaching the pronunciation part of the marketing. It was actually rather clever.
    IIRC there were tv spots that was just characters saying ratatouille over and over, most voice clips not even being in the movie.

  7. 11 months ago
    Anonymous

    It's such a bombass perfect movie it doesn't matter how they marketed it. Word of mouth carried this to glory. Probably the peak of Pixar, and the most perfect movie Disney ever made.

  8. 11 months ago
    Anonymous

    Iron Giant is overrated. Bird got better after joining Pixar.

    • 11 months ago
      Anonymous

      That style of character design works better in CG

  9. 11 months ago
    Anonymous

    >Did Americans even know how to read this before it became a household name?

    ?t=86
    I love how they put the pronounciation into the trailer

  10. 11 months ago
    Anonymous

    And of course it all culminates in the final dish they serve to Ego, which IS ratatouille, an elevated, gourmet version of it, and that beautiful flashback to his childhood.

    Perfect movie. Everyone ITT is right. One of the greatest animated movies ever made, maybe one of the greatest movies ever made period.

  11. 11 months ago
    Anonymous

    >did Americans even know how to read it?
    The pronunciation is literally in your pic, OP

  12. 11 months ago
    Anonymous

    Like this:

  13. 11 months ago
    Anonymous

    She's hot

    • 11 months ago
      Anonymous

      /co/
      >Actually discusses movie
      /tv/
      >Anons bait each other into posting that one image

  14. 11 months ago
    Anonymous

    The last Pixar film to begin with this old Disney logo.

    • 11 months ago
      Anonymous

      All the films afterwards, starting with WALL-E, have this logo instead (the "Walt" and "Pictures" were removed after 2011)

    • 11 months ago
      Anonymous

      SOVL

      All the films afterwards, starting with WALL-E, have this logo instead (the "Walt" and "Pictures" were removed after 2011)

      Soulless

  15. 11 months ago
    Anonymous

    It was literally designed to pass off Disney marketing, which Pixar despised. Same reason they went with a rat, which marketing felt was a dirty animal you couldn't urn into plush toys, ironically for a company built on a mouse

  16. 11 months ago
    Anonymous

    You're right, it should have been spelled Rata-Tooie

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