How would you have handled the marketing? Rules. >It's the exact same movie we got

How would you have handled the marketing?
Rules
>It's the exact same movie we got
>Can't advertise it as an unlikely friends film
>Can't spoil the climax or Chelsea being evil

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  1. 11 months ago
    Anonymous

    >It's the exact same movie we got
    then I wouldn't even try

  2. 11 months ago
    Anonymous

    It's really just as simple as focusing on Ruby's teenage longing for normal things and how her going kraken mode and conflicting desires from her family members make that more difficult
    Chelsea can still be put on display as the school stacy, maybe without indicating that she appears out of nowhere

    Honestly you could probably make it seem like Captain Gordon is a serious villain if you cut some of his footage together right

    • 11 months ago
      Anonymous

      >Trailers showing the problems of Ruby and how she has to handle being a giant kraken
      >Promos of Ruby and Chelsea hanging out, not saying that Chelsea is evil just two friends having a good time
      >Merchandise like pocket T-shirts with a tiny Ruby inside that pocket or t-shirts with tentacles imitating flames (I know it’s dumb but I like the idea)
      >Trailers telling you that there is a world in the ocean that humans don’t know
      >Show more of the city where Ruby lives, things like knowing what her father’s job is or her mother with ads where she is selling houses

      I know that at the end we will have the same final with Chelsea becoming evil 15 minutes before the movie ends, but at least they will not be telling you that Mermaids are evil each minute

      Congrats, you put more thought and effort than DreamWorks' marketing team on this
      Not sure if it'd sell more tickets though

  3. 11 months ago
    Anonymous

    >Trailers showing the problems of Ruby and how she has to handle being a giant kraken
    >Promos of Ruby and Chelsea hanging out, not saying that Chelsea is evil just two friends having a good time
    >Merchandise like pocket T-shirts with a tiny Ruby inside that pocket or t-shirts with tentacles imitating flames (I know it’s dumb but I like the idea)
    >Trailers telling you that there is a world in the ocean that humans don’t know
    >Show more of the city where Ruby lives, things like knowing what her father’s job is or her mother with ads where she is selling houses

    I know that at the end we will have the same final with Chelsea becoming evil 15 minutes before the movie ends, but at least they will not be telling you that Mermaids are evil each minute

  4. 11 months ago
    Anonymous

    I won't market at all, rather just dump it in Netflix where it belongs or as a free YouTube movie.

  5. 11 months ago
    Anonymous

    I'd at least get some toys or some fast food tie-in. And make your t-shirt actually feature the characters.

  6. 11 months ago
    Anonymous
    • 11 months ago
      Anonymous

      Nice merch

      this is the most pathetic merchandise campaign I have ever seen for film by a big studio

      • 11 months ago
        Anonymous

        It gets worse. Advertising wouldn't have saved the film, but good lord there's a reason no one went to see the movie.

        • 11 months ago
          Anonymous

          >no tote bags
          it's over

  7. 11 months ago
    Anonymous

    Nice merch

  8. 11 months ago
    Anonymous

    Toxic Matriarchy is le bad trailer.

    • 11 months ago
      Anonymous

      >Setting Grandmamah as the villain
      >Only to not actually deliver on it

      • 11 months ago
        Anonymous

        But Op said we can´t change the movie´s plot.

  9. 11 months ago
    Anonymous

    How does it taste?

    • 11 months ago
      Anonymous

      have you tasted the insides of a squid? pretty bland if not seasoned

      • 11 months ago
        Anonymous

        I only ate them like this:
        https://www.google.com/search?client=firefox-b-d&q=rabas&tbm=isch&sa=X&ved=2ahUKEwikrMuT84-AAxUIupUCHRI4CyUQ0pQJegQICxAB&biw=1440&bih=734&dpr=1

      • 11 months ago
        Anonymous

        I only ate them like this:
        https://www.google.com/search?client=firefox-b-d&q=rabas&tbm=isch&sa=X&ved=2ahUKEwikrMuT84-AAxUIupUCHRI4CyUQ0pQJegQICxAB&biw=1440&bih=734&dpr=1

        h-huh?

        shit took forever to ink lmao but I enjoyed it, Ruby a qt

        • 11 months ago
          Anonymous

          Ruby should counter with fishsticks
          nice drawing anon

          • 11 months ago
            Anonymous

            Imagine that's a family member or something

            Reminds me of Popeye's mermaid arc.

        • 11 months ago
          Anonymous

          K I N O

        • 11 months ago
          Anonymous

          Imagine that's a family member or something

          • 11 months ago
            Anonymous

            RIP. Uncle Brill.

        • 11 months ago
          Anonymous

          and she had it with some Fava Beans and a nice Chianti.

        • 11 months ago
          Anonymous

          Just makes me think of the TTG episode where Terra and Aqualad are dating to make Beast Boy and Raven jealous.

          • 11 months ago
            Anonymous

            Who are they making jealous? The grubhubian? Frick that dude

            • 11 months ago
              Anonymous

              That's not the part it reminded me of.
              https://www.wcostream.org/teen-titans-go-season-2-episode-34-rocks-and-water

  10. 11 months ago
    Anonymous

    I don't think any marketing would save this disappointing film

    • 11 months ago
      Anonymous

      Did you get your hands on a Ruby Gillman theater stand?
      You didn't steal it did you?

      • 11 months ago
        Anonymous

        >You didn't steal it did you?
        I'd be more surprised they even had those

      • 11 months ago
        Anonymous

        Had a chance to take save old man indy from compactor death, took Ruby Gillman instead

        • 11 months ago
          Anonymous

          Poor indy, but if he can survive from a nuclear blast in a fridge then he can survive a trash compactor.

        • 11 months ago
          Anonymous

          Indy's face looks fricked

    • 11 months ago
      Anonymous

      They had a perfectly good unlikely friends to possible lovers angle staring them in the face

    • 11 months ago
      Anonymous

      Anon what are you gonna do with that piece of cardboard on your bed?

      • 11 months ago
        Anonymous

        Cuddle and hold tight

    • 11 months ago
      Anonymous

      is that cat piss?

  11. 11 months ago
    Anonymous

    >*Disney film flops*
    >"They didn't market it!" twitter rants
    >*Ruby Gillman flops*
    >crickets
    couldn't even create a little controversy, sad just sad

    • 11 months ago
      Anonymous

      Ruby Gillmans issues root deeper than marketing, but to be fair so does Elementals, so I'm not sure why there isn't more outrage. My guess is, in someways Elementals marketing did work. In the sense that people did see it, it just wasn't good marketing. Ruby was a literal who that showed up in theaters at the last minute to no fanfair. Hell, the way I found out about Ruby Gillman was via Elemental in theaters. I saw the trailer that spoiled everything about the film. So far the best marketing I've seen for Ruby Gillman really comes from you guys. Cinemaphiles been more passionate about Ruby Gillman than Dreamworks itself was. So I think Rubys "marketing" did kill it where as Elementals was just week marketing.

  12. 11 months ago
    Anonymous

    The first trailer is about Ruby wanting to go to prom that then cuts to the mermaids being evil then showing chelsea
    From there introduce the royalty aspect and finding the trident to bring everyone together

    • 11 months ago
      Anonymous

      >the mermaids being evil
      Except we never see that in the movie.

    • 11 months ago
      Anonymous

      >aspect and finding the trident to bring everyone together
      You're turning it into an unlikely friends trailer

  13. 11 months ago
    Anonymous
  14. 11 months ago
    Anonymous
    • 11 months ago
      Anonymous

      Futacraver36’s comment provides more worthwhile analysis than the rest of these fricks

      • 11 months ago
        Anonymous

        Futacraver better analize who would have the bigger wiener, Ruby or Chelsea?

  15. 11 months ago
    Anonymous

    >Can't spoil Chelsea being evil
    That was meant to be a surprise?

    • 11 months ago
      Anonymous

      She's only evil for the last 15 minutes of the film

      • 11 months ago
        Anonymous

        Again, was that supposed to be an unexpected plot twist? She had that clear smug evil smile in every piece of promo. You had to have the smoothest brain if you didn't see that coming.

        • 11 months ago
          Anonymous

          >She had that clear smug evil smile in every piece of promo.
          That's actually recontexuatlized in the final film
          She never actually says the "I know your secret, you're a kraken pretending to be human..." line, instead she just says Ruby seems different and after her panic she looks concerned and genuinely asks if she's okay
          Until those last 15 minutes, she's nothing but nice, sympathetic, and kind to Ruby and even saves her life
          She has three moments equivalent to the scene from Frozen where Hans is smiling at Anna when he was in the water and nobody was looking at him

        • 11 months ago
          Anonymous
        • 11 months ago
          Anonymous

          Again, would you fricking show Hans not kissing Anna in the Frozen trailer?

  16. 11 months ago
    Anonymous

    To be fair they couldn't ever do anything about it. If you play Chelsea as friendly, people would put your head on a pike for making the Hans twist. And if you don't show her at all, nobody's watching your movie

    • 11 months ago
      Anonymous

      Ruby's more than enough of a reason to go watch it.
      I mean just look at this face!!

      • 11 months ago
        Anonymous

        I've gotta give it to them, they made the "calarts"/beanmouth style work. It's the first time where I wasn't entirely repulsed by it

        • 11 months ago
          Anonymous

          I think it works better with Ruby because A: she's a monster girl. B: she has big ol' cute eyes, with an iris that isn't just the pupil. If only the humans were as appealing.

  17. 11 months ago
    Anonymous

    I'm not doing it for free.

  18. 11 months ago
    Anonymous

    The problem is that you can't market it as the life of a teenage kraken because of the ending.

    As Ruby and Chelsea hanging out happens early in the movie you have to include it.

    If you don't show the action scenes at the end of the movie you won't get the people who like action scenes, so they'll be completely wasted if they're not shown in the trailer.

    Ultimately a slice-of-life movie that suddenly turns into a kaiju battle can't accurately be marketed any other way.

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