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https://www.newyorker.com/magazine/2023/06/12/how-the-marvel-cinematic-universe-swallowed-hollywood

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  1. 11 months ago
    Anonymous

    >Kevin Goetz, the founder of Screen Engine, which studies audience behavior, pointed to Marvel’s sense of “elevated fun” to explain why it gets people to the theatre: “They’re carnival rides, and they’re hefty carnival rides.”

    >Marvel’s success, he added, has “sucked the air out of” more human-scaled entertainments. Whole species of movies—adult dramas, rom-coms—have become endangered, since audiences are happy to wait and stream “Tár” or “Book Club: The Next Chapter,” or to get their grownup kicks from such series as “Succession” or “The White Lotus.” Yet even prestige television has become overrun with Marvel, “Star Wars,” and “The Lord of the Rings” series, which use the small screen to map out new corners of their trademarked galaxies. Hollywood writers, who are currently striking over the constricted economics of streaming, also complain of the constricted imaginations of TV executives: instead of searching for the next “Mad Men,” they’re hunting for Batman spinoffs.

    >Detractors see the brand’s something-for-everyone approach as nefarious. An executive at a rival studio, who called the MCU “the Death of All Cinema,” told me that the dominance of Marvel movies “has served to accelerate the squeezing out of the mid-range movie.” His studio’s comedies had been struggling at the box office, and he groused, “If people want a comedy, they’re going to go see ‘Thor’ or ‘Ant-Man’ as their comedy now.”

    • 11 months ago
      Anonymous

      For me, If I go to the theater to watch a movie, I want it to be a big spectacle that is truly worth seeing on the big screen like Avatar 2, or something that is just absolutely kino. No one really wants to go to the theater to see dramas or comedies when they can just watch them on netflix or whatever in a few months

      • 11 months ago
        Anonymous

        Theaters are dying anyway, the only reason that most people go to them are either 1) because they're film buffs or 2) they are using them as an excuse to spend time with friends/romantic partners/family (this second reason is much more prominent than the first). Anyone who is relying on theater releases to make money at this point is a fool, watching from home isn't even the future it's the fricking present and audiences are clearly very receptive to it. Everyone has a computer or streaming device.

        • 11 months ago
          Anonymous

          My grandmother said when she went to theaters it was less than a dollar and sometimes they would go there just because it was air conditioned

        • 11 months ago
          Anonymous

          Now you can buy a giant 4k screen for cheap, what's the point of spending $15 to watch a film in a room where you can find unruly kids or annoying buttholes more often than not.

          • 11 months ago
            Anonymous

            I hooked a cheap desktop to my pc and using the TV as a monitor so I go between shit posting on watching media here I don't even need cable anymore

        • 11 months ago
          Anonymous

          Indiana israelite audience is 40+ older, so yeah

    • 11 months ago
      Anonymous

      Look I hate capeshit and haven't watched a superhero movie since the Nolan Batman trilogy, but it's not the reason why "adult dramas" and "rom-coms" have receded.

    • 11 months ago
      Anonymous

      >” or to get their grownup kicks from such series as “Succession” or “The White Lotus.” Yet even prestige television has become overrun with Marvel, “Star Wars,” and “The Lord of the Rings” series, which use the small screen to map out new corners of their trademarked galaxies.
      Maybe because I don't follow Star War, Marvel and Lord of the Rings, but I thought the shows bombed and no one cared. Am I wrong?

      • 11 months ago
        Anonymous

        >I thought the shows bombed and no one cared
        Yes, but that won't stop the studios producing them from investing in yet more series of shit that no one asked for and no one watches, rather than investing in some new original dramas

    • 11 months ago
      Anonymous

      The same thing happened with video games. AAA games killed the AA game. During the 6th generation the AA game was king and a AAA game was something that only came out a few times a generation (back then they were called "killer apps"). Thanks to Call of Duty the industry became "go AAA or go home" and many notable game developers actually went out of business betting everything on being the next call of duty, and then years later, Fortnite became the new Call of Duty.

      Marvel did to movies what CoD did to video games and I will always hate them for that. There is a silver lining, though. Eventually indie games rose up out of the ashes of the mid-budget games, and now the technology and tools have gotten so good that a mid or even low budget game can offer an experience that's superior to whatever crap the AAA slophouses are shoveling up, and even some larger publishers are taking chances on mid budget games again.

      When the capeshit millhouse blows up the next few years are gonna suck, but there is something better over the horizon, you just have to wait for it and look for the small victories where you can find them.

      • 11 months ago
        Anonymous

        member when Minecraft was an indie game? I do.

      • 11 months ago
        Anonymous

        The problem is the people who are making indie movies for the most part are incompetent nepo-baby hacks. There are some exceptions like Robert Eggers and S Craig Zahler, but for the most part you are not going to see equivalent hits to the vidya indie scene because the talent simply isn't there.

        • 11 months ago
          Anonymous

          We'll have to wait and see. There are a lot of talented people who are burned out on the studio system and want to strike out on their own, and there are some who are actually taking chances. One that I'm keeping an eye on is Francis Ford Coppola's Megalopolis, because that is going to be a large scale test to see where the market is in the post-MCU movie industry. Coppola financed the movie himself and even sold his family vineyard to raise funds, so he is taking a tremendous amount of risk on it, but he's not someone to bet against. He's making a dystopian sci-fi epic with the budget of a major studio production, but it's his own money. If he pulls it off the studios are going to take notice that auteur experiences are still viable, and not everything needs to be an overproduced comic book adaptation. For any of that conversation to happen it has to actually be good first, though.

          • 11 months ago
            Anonymous

            >dude balls with a hexagonal texture jammed into random shapes with a gritty building texture on it in a way that makes no sense architecturally or otherwise
            >SO FUTURISTIC

            • 11 months ago
              Anonymous

              That's not concept art from the movie, it's a random illustration from Google.

              • 11 months ago
                Anonymous

                i don't care

          • 11 months ago
            Anonymous

            > dystopian sci-fi epic
            Dead on arrival people don’t want to go get depressed when life is already depressing.

          • 11 months ago
            Anonymous

            > Not someone to bet against
            Are you high? He is clearly senile and hasnt made a tolerable movie for 30 years let alone a good one for something like 45. It will be total dumpster fire.

      • 11 months ago
        Anonymous

        no one asked
        go back
        Wrong board

    • 11 months ago
      Anonymous

      Have they considered making good movies with no woke shit? Even making decent movies with no woke shit would be a vast improvement. Top Gun Maverik was a shock hit, for Hollywood, because it's the only movie in years that Republicans saw.

  2. 11 months ago
    Anonymous

    >The MCU roster includes seasoned icons (Robert Redford, Glenn Close), mid-career stars (Scarlett Johansson, Chris Pratt), and breakout talents (Florence Pugh, Michael B. Jordan). It may be easier to count the conscientious objectors who haven’t gone Marvel, among them Timothée Chalamet, who has said that Leonardo DiCaprio once advised him, “No hard drugs and no superhero movies.” (This was after Chalamet auditioned for Spider-Man.)

    >It can be dispiriting to see so much acting talent sucked into the quantum realm of the MCU, presumably for a tidy sum, but the paychecks alone don’t explain Marvel’s hold over stars. “At some point, you want to be relevant,” an agent who represents several MCU actors said. “Success is the best drug.” This year, Angela Bassett became the first actor to be nominated for an Oscar for a Marvel role, in “Black Panther: Wakanda Forever.” “Well, it’s so modern,” she told me in February. “We try and stay current, and they’ve got a winning formula.” Entire generations now know Anthony Hopkins not as Hannibal Lecter but as Thor’s dad, King Odin of Asgard. “They put me in armor; they shoved a beard on me,” he told me. “Sit on the throne, shout a bit. If you’re sitting in front of a green screen, it’s pointless acting it.”

    >The result is a lot of hand-wringing over “the death of the movie star.” In an I.P.-driven ecosystem, individual stars no longer attract audiences to theatres the way they used to, with a handful of exceptions (Tom Cruise, Julia Roberts). You go to a Marvel movie to see Captain America, not Chris Evans. “It’s actually surprising to me how almost none of them have careers outside of the Marvel universe,” another agent said. “The movies don’t work. Look at all the ones Robert Downey, Jr., has tried to do. Look at Tom Holland. It’s been bomb after bomb after bomb.”

    • 11 months ago
      Anonymous

      there's nothing wrong with the mcu in theory, certainly adult dramas and rom-coms are not better or more worth having around then the mcu is. The problem is at least as of late the mcu is shit and the movies aren't good.

      • 11 months ago
        Anonymous

        Kevin Feige was just lucky. That's all. I think anyone with a passing knowledge of the comics would have did what he did. He is the Phil Jackson of film producers.

        • 11 months ago
          Anonymous

          Then why did DC, Fox, Sony and Universal all failed to reproduce his success?

          • 11 months ago
            Anonymous

            Google "lightning in a bottle"

            • 11 months ago
              Anonymous

              Google "moving the goalposts"

              • 11 months ago
                Anonymous

                >asks a question
                >gets an answer refuting them
                >Low IQ brain freezes up "*error error* must respond with no u, or whataboutism or another empty deflection response"

              • 11 months ago
                Anonymous

                >Anyone can do this!
                >Then why couldn't anyone do this?
                >Because it was a once-in-a-lifetime situation!

                That's an inherent contradiction. You are not as smart as you seem to think you are.

              • 11 months ago
                Anonymous

                it was a once-in-a-lifetime situation!
                Yes aka lightning in the bottle. It's not a new concept zoomer. Big company sets a trend, everyone follows it and mostly everyone fails you are seeing it now in gaming with GaaS games.

              • 11 months ago
                Anonymous

                If it was a once-in-a-lifetime situation, then not anyone could do it.

              • 11 months ago
                Anonymous

                Yes DC dropped the ball and failed and they were the only ones that came close.

        • 11 months ago
          Anonymous

          He was simply a guy high enough in the food chain that also knew a decent amount about superheroes

          • 11 months ago
            Anonymous

            Yup and he was attached to the fairly successful x-men movies so it was just a timing thing.

            I love how suspect his credentials are. You look at wikipedia he went to college then nothing then bam big time producer wow what crazy luck.

    • 11 months ago
      Anonymous

      >individual stars no longer attract audiences to theatres the way they used to, with a handful of exceptions (Tom Cruise, Julia Roberts)
      When was the last time Julia Roberts was actually a box office draw?

      • 11 months ago
        Anonymous

        Her romcom opposite George Clooney last year had a respectable box office.

  3. 11 months ago
    Anonymous

    This article is about 7 years too late. I can almost guarantee that this publication praised Black Panther and Captain Marvel too.

  4. 11 months ago
    Anonymous

    >You might picture arriving for your first day of work on a Marvel movie and being handed a leather-bound bible of character mythology. Instead, directors who are in the running for their first Marvel job are given a fifteen-or-so-page “discussion document,” distilled from corporate brainstorming retreats. Landing the job requires not slavish adherence to the document but a nifty approach to executing it. The movies are shot all over the world but edited in Burbank, on the same lot as Feige’s office. Each film’s creative team meets multiple times a week with Marvel’s upper management—until recently, a group known as the Trio, consisting of Feige, Louis D’Esposito, and Victoria Alonso. Filmmakers also receive notes from the Parliament, a group of senior creative executives who are each assigned to individual projects but review them all as a committee.

    >All this corporate machinery may sound oppressive, but Marvel collaborators tend to describe their experiences as surprisingly free-form and hands-off. One editor referred to Marvel’s oversight as a “pinkie on the steering wheel.” “There wasn’t anything dictated at all,” Joe Johnston, who directed the first Captain America film, told me. Erik Sommers, who co-wrote the Spider-Man trilogy, recalled that Marvel assistants had put together a document that explained the difference between a “universe” and a “dimension.” But otherwise, he said, “it’s not a giant diagram of preëxisting dots that need to be connected in a certain order.”

    • 11 months ago
      Anonymous

      >no sexiness allowd
      frick this homie. I'm not adovocating for full on cheesecake but c'mon now.

  5. 11 months ago
    Anonymous

    >A few directors—Patty Jenkins, Edgar Wright—have quit Marvel projects, after battling for creative control. “The only times we’d run into problems is if we got a filmmaker who said, ‘This is what I want to do,’ and then showed up and wanted to do something completely different,” a former Marvel executive told me. “So then you hear people saying, ‘Kevin Feige came in, and he took over the process!’ But, if you know what the game plan is, you end up having a ton of creative freedom at Marvel, because we’re working inside the box.” Martin Scorsese would shudder.

    >Feige has a reputation as an all-knowing Oz, but collaborators describe him as a comic book savant who pops in and offers story fixes culled from his encyclopedic Marvel knowledge and delivered with a gee-whiz fanboy enthusiasm. “Anytime somebody pitches him something, he imagines himself in a theatre with a tub of popcorn,” Yost told me. A spitball session might result in tectonic maneuvering. When the Russos pushed to base the third Captain America movie on the Civil War storyline—a crossover series involving a toybox’s worth of heroes—Feige worked for months to get the actors and the I.P. aligned. Anthony Russo recalled, “He opened up the door one day and poked his head in and said, ‘War is coming!’ ” But Feige’s zeal belies a cannier managerial skill. “He’s really good at getting what he wants, but at the same time making everybody feel like they got what they wanted,” the former executive said.

    • 11 months ago
      Anonymous

      > “The only times we’d run into problems is if we got a filmmaker who said, ‘This is what I want to do,’ and then showed up and wanted to do something completely different,”
      >When the Russos pushed to base the third Captain America movie on the Civil War storyline

      contradiction within one paragraph lol

      • 11 months ago
        Anonymous

        Pitching something is not the same as agreeing to do something and then wanting to hard-swerve into something else.

        • 11 months ago
          Anonymous

          They announced Captain America 3 as something completely different and then hard swerved into something else

          • 11 months ago
            Anonymous

            No, they didn't.

  6. 11 months ago
    Anonymous

    movies and tv are for women and children
    real men watch online streams and listen to podcasts

    • 11 months ago
      Anonymous

      real men are outside building tables and not consuming anything, moron. the philosophy of Cinemaphileners is ass-backwards and warped.

    • 11 months ago
      Anonymous

      >real men are gay shutin loser zoomers who listen to gay discord troon streams
      no

  7. 11 months ago
    Anonymous

    >speak up only now that they're flopping left and right
    Journos can't die out soon enough.

    • 11 months ago
      Anonymous

      >60 years from now
      >country is burning, no one is working, government collapsed civil and racial wars are breaking out on the street
      >"maybe diversity isn't our strength"

      • 11 months ago
        Anonymous

        when the semites start leaving en masse for Israel, you will know the end is near

        • 11 months ago
          Anonymous

          >Israel
          They won't go there, they'll go to whatever host they think is the most powerful and will have them. It might be China, or it might be some other up and coming power that hasn't really hit anyone's radar yet.

        • 11 months ago
          Anonymous

          California is the real Israel

        • 11 months ago
          Anonymous

          >Israel
          You mean greater Khazaria right? You think you are done paying for their empire?

      • 11 months ago
        Anonymous

        More like 6 years

      • 11 months ago
        Anonymous

        YOU DON'T UNDERSTAND IT'S ALL ABOUT EXPERIENCES AND PERSPECTIVES.

        • 11 months ago
          Anonymous

          This is what liberals literally think diversity is like:
          >be me
          >in a work meeting
          >we are stuck on a big problem and no one knows how to move on
          >Somalian immigrant coworker stands up and tells us a story
          >"in my village of Qwanki I had a job where I have to run to the neighboring village of Kukai to deliver packages and every time I run a lion chases me. One day my friend tried to do my job and the lion almost mauled him to death. After that we called my friend "kinjo" which in my language means foolish. Don't be like kinjo."
          >"oh wow amazing story Naheed and wow that was just the answer we needed to solve this marketing issue thank you"

          • 11 months ago
            Anonymous

            >We will therefore sell franchise for business in Chicago to the locals so they bear the shrinkage and arson costs and not us.
            They aren't wrong.

          • 11 months ago
            Anonymous

            lel

  8. 11 months ago
    Anonymous

    what's ironic is that the comic book industry has been in decline since the late 90s

    • 11 months ago
      Anonymous

      >Disney Marvel repeats every mistake Marvel Comics made

      Why learn from mistakes when you can repeat them?

  9. 11 months ago
    Anonymous

    All I learned is Kevin Feige is the right man for the job.

  10. 11 months ago
    Anonymous

    The Democratic partly is to blame for this diarrhea of capeshit that has flooded the market these past few years because their bumbling operatives in Hollywood made several movies that were riddled with blatant, boring woke propaganda. They self-destructed.

    • 11 months ago
      Anonymous

      Actually it’s you guys. Batman V Superman, the greatest superhero film of our age, stood at the precipice of capeshit movies and society rejected it. Why should companies bother with anything that isn’t Marvel style schlock? Clearly audiences don’t care for anything other than self aware upbeat ironic products with plentiful jokes.

      • 11 months ago
        Anonymous

        >Batman V Superman, the greatest superhero film of our age

        Good morning, sir!

      • 11 months ago
        Anonymous

        Your comment doesn't make sense in any way

        • 11 months ago
          Anonymous

          Bvs for better or for worse represents the baseline for auteurist capeshit. Since it was critically rejected studios have no incentive to cross the line and take risks on artistic takes. Just look at how homogenized mcu the mcu is.

  11. 11 months ago
    Anonymous

    >How the big israelite ate the smaller israelites

  12. 11 months ago
    Anonymous

    >Everything needs to be a franchise
    >Movies made by committee
    >Cheap 3rd world CGI
    >Cast directors for nearly finished films
    >Use IP's as a shield to push propaganda

  13. 11 months ago
    Anonymous

    Always said the MCU bubble would eventually burst, but for the longest time, these movies were never true art. They're were always specificially crafted commercials setting up an Avengers event, but each individual entry had no legs to stand on their own with no cultural impact or innovation. They were always extremely overrated.

  14. 11 months ago
    Anonymous

    >A few directors—Patty Jenkins, Edgar Wright—have quit Marvel projects, after battling for creative control. “The only times we’d run into problems is if we got a filmmaker who said, ‘This is what I want to do,’ and then showed up and wanted to do something completely different,” a former Marvel executive told me. “So then you hear people saying, ‘Kevin Feige came in, and he took over the process!’ But, if you know what the game plan is, you end up having a ton of creative freedom at Marvel, because we’re working inside the box.”
    This sounds like something a battered housewife would say, what is this insane spin they're trying to pull. None of these movies are meaningfully different from each other, they either let the same producers handle everything or explicitly hire limp-wristed directors with no real personality, but the end result is the same shit for 30 movies

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