Nikon acquires RED Cameras

RED got completely rekt by Arri, and Nikon has agreed to pick up the scraps (mostly for key patents) for a few bucks. The actual amount Nikon paid is not disclosed (because it's too embarrassingly low - it's was a fire sale due to RED's debt load and rising interest rates).

https://www.nikon.com/company/news/2024/0307_01.html

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  1. 3 months ago
    Anonymous

    RIP to the 2006-2018 RED era, and all the shit people made when they couldn't afford film or an Arri. It was heavy, fickle, slow to start, hard to clean, and ugly, but it worked. I think of Snyder when I think of RED: the contrast killing details in shadows, oversaturated color, digital noise everywhere.
    F

    • 3 months ago
      Anonymous

      > the contrast killing details in shadows, oversaturated color, digital noise everywhere.
      literal SOVL compared to arrislop

    • 3 months ago
      Anonymous

      The digital noise from that era was soulful

      • 3 months ago
        Anonymous

        This

        If the image quality is too crisp, it actually breaks the immersion because it feels like I'm looking through a window instead of watching a world apart from my own. The film needs to look like fiction for me to suspend disbelief.

  2. 3 months ago
    Anonymous

    Red was disruptive at a time when the industry needed disrupting. They were cool. I raise my glass.

  3. 3 months ago
    Anonymous

    >Inb4 Cine-Nikkor lenses by the end of the year

    • 3 months ago
      Anonymous

      That will probably take a while. Those types of lenses take a long time to develop, and Nikon isn't one to rush out shoddy products, especially in the pro range.

  4. 3 months ago
    Anonymous

    are they going to unpaten the lossless raw compression now?

  5. 3 months ago
    Anonymous

    Within 10 years, poor people will be able to afford ARRI-tier tech.

    • 3 months ago
      Anonymous

      what makes you say that? it’s not like the supply of these things is high, or the knowledge of how to use them

      • 3 months ago
        Anonymous

        Considering the rate at which camera technology (and tech in general) is advancing, I'd be willing to bet your average phone will be able to capture videos on par with these high end cameras within 10 years.

        In fact, I've already seen films made with iPhones that look almost as good as films made with ARRIs.

        • 3 months ago
          Anonymous

          This, entirely this. It'll maybe be a bit of phone capture - like if you want to star in your own movie, but it'll all be upscaled/matched/graded by AI to make a cohesive final cut.
          It'll be a case of taking a few pictures of yourself from your AI hovercam that'll 3d model you + "make me Aragorn".

        • 3 months ago
          Anonymous

          Isn't the camera itself only half of it and the lens is just as important if not more important?
          Serviceable shots, maybe; but I can't really see anyone making cinematography porn with an iphone lens.

          • 3 months ago
            Anonymous

            There's different lenses for iphones. They can look pretty great

          • 3 months ago
            Anonymous

            Right, I wasn't suggesting people will be making feature length films that look like Barry Lyndon with nothing more than an iPhone. I was just referring to the basic quality of the bare-bones shots that the high end cameras are capable of.

            But I think eventually the lenses and other bells and whistles will become obsolete due to the cameras ability to automatically adjust to certain preferences. Not to mention the computer software.

    • 3 months ago
      Anonymous

      Within 10 years people probably won't be using more than AI + camera/phones and upscaling.

      • 3 months ago
        Anonymous

        That only goes for soulless pajeetslop... people will still care about real things.

        • 3 months ago
          Anonymous

          Yeah, certainly there'll be a niche market, but the majority of people won't give a shit and will just eat up whatever the *current trend* is.

          Sadly, this will have a knock on effect and more specialist equipment will be less cost effective to make. I very much doubt actual cinemas will last much longer at all.

          • 3 months ago
            Anonymous

            Not much of a loss at this point really as they've been putting out complete crap for the last 10 years anyway. I think I saw 1 new movie last year and 150 old ones.

            • 3 months ago
              Anonymous

              I did watch a lot of new films (and old). There weren't a lot of new releases that I finished watching.
              It's gonna shift away from film to gaming I think so far as media consumption goes. Film's just going to go the same way as music and people won't engage or value it the same way. Makes me sad, but it's how shit's going.
              Why watch Apocalpyse Now when you can Play in it, be the star, re-write it or have it generatively react to you and you can have anyone you want in the cast?

              • 3 months ago
                Anonymous

                Gaming is gay and not art.

    • 3 months ago
      Anonymous

      Most of the superior ARRI visuals come from ARRI lenses or similar tier cinema-specific lenses from Panavision, Angenieux, etc., and those definitely won't be getting cheaper.

  6. 3 months ago
    Anonymous

    Do they even care about this stuff? Every movie that comes out looks like a fricking netflix special, even Dunc looks like a videogaem with shitty digital color correcting.

    Download an untampered bluray of Lawrence of Arabia if you want to see real film.

    • 3 months ago
      Anonymous

      Yeah I am growing weary of the Greg Fraser style of shooting on warped lenses to get weird blurriness on the edges and added grain effect

      Shogun on fx has been contaminated by the Greg Fraser look

      • 3 months ago
        Anonymous

        All Shogun had to do was copy Ran photography and costume design.

        • 3 months ago
          Anonymous

          I was disappointed about this too. They should have completely ripped off color-era Kurosawa and 80's Toho aesthetics.

      • 3 months ago
        Anonymous

        I'm a schizo but I'm pretty sure that's a way to hide how shitty green screen/sets look because of the total lack of talent, so you make it look like it's smeared in vaseline to "fix" it.

  7. 3 months ago
    Anonymous

    I stopped working in media around 2014. Red was the biggest deal back then. What is the go to semi/pro camera rn?

    • 3 months ago
      Anonymous

      >prosumer
      Blackmagic
      >actual pro
      Arri or Sony

  8. 3 months ago
    Anonymous

    >Dunks on RED for 1/100th the price

    • 3 months ago
      Anonymous

      Micro four thirds LOSER

      • 3 months ago
        Anonymous

        Blackmagic Cinema Camera 6K is full frame for $2600. Pretty good value.

  9. 3 months ago
    Anonymous

    A Hidden Life was shot on Red Epic Dragon and it's probably the best looking digital film I've seen.

  10. 3 months ago
    Anonymous

    This thing looks pretty interesting. Good concept imo
    https://www.techradar.com/cameras/video-cameras/octopus-is-undercutting-blackmagic-with-its-low-cost-super-16-cine-camera-with-arri-alexa-chops

    • 3 months ago
      Anonymous

      Wow, thanks for sharing this. Providing it's as cheap as they say it'll be (under 1,000??), I might have to buy it.

      • 3 months ago
        Anonymous

        Soon I will have no excuse to not make a movie...

  11. 3 months ago
    Anonymous

    zoomers wouldn't understand. these were the only cameras you could really afford back then if you weren't rich. its not like any of us really wanted to use them but we didn't have much of a choice

  12. 3 months ago
    Anonymous

    Ive got an old one sitting in my closet somewhere. should take it out sometime and shoot something

  13. 3 months ago
    Anonymous

    Good riddance. REDRAW sucked on every level.

  14. 3 months ago
    Anonymous

    >Not shooting RAW 4K on a $250 Japanese Canon EOS M with Magic Lantern custom firmware
    Have fun with your $15,000 "cinema" rigs, idiots.

    • 3 months ago
      Anonymous

      You'd be able to see how dog shit the color on your footage is if you had a something better than a gaymen monitor with cheapo IPS panel.

  15. 3 months ago
    Anonymous

    Jannies help! Cinemaphile is leaking

  16. 3 months ago
    Anonymous

    Big win for Nikon, getting all the patents and tech. Nikon makes the best mass produced lenses. They do all the design and manufacturing in house.

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