Take-Two boss says Grand Theft Auto games rake in so much money, making a GTA movie isn't even worth the hassle
If Take-Two financed a film or series itself, Zelnick explained, it would probably do pretty well on it financially as long as the show in question was a success—but the odds of that happening aren't great. "[Films and television are] very difficult businesses," Zelnick said. "I've been in them successfully. They're super challenging. They're not what we do. We'd much prefer the risk/reward profile of the business we're in."
To put it in context, he said Mattel's licensing profits on the Barbie movie, which he described as an "extraordinary hit," are expected to be about $125 million. That's not nothing, but Zelnick said licensing fees Take-Two would earn on a GTA film would be "a fraction" of what it makes on its games (Take-Two reported net revenues of $1.3 billion in its most recent quarter, in case you were curious), and that's only if the film is a success—which, again, isn't likely.