Take-Two boss says making a GTA movie isn't even worth the hassle

Take-Two boss says Grand Theft Auto games rake in so much money, making a GTA movie isn't even worth the hassle

If Take-Two financed a film or series itself, Zelnick explained, it would probably do pretty well on it financially as long as the show in question was a success—but the odds of that happening aren't great. "[Films and television are] very difficult businesses," Zelnick said. "I've been in them successfully. They're super challenging. They're not what we do. We'd much prefer the risk/reward profile of the business we're in."

To put it in context, he said Mattel's licensing profits on the Barbie movie, which he described as an "extraordinary hit," are expected to be about $125 million. That's not nothing, but Zelnick said licensing fees Take-Two would earn on a GTA film would be "a fraction" of what it makes on its games (Take-Two reported net revenues of $1.3 billion in its most recent quarter, in case you were curious), and that's only if the film is a success—which, again, isn't likely.

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  1. 6 months ago
    Anonymous

    >a movie about games that literally just rip off movies

  2. 6 months ago
    Anonymous

    People that want a GTA movie are just as fricking moronic as people that want a Red Dead Redemption movie. Go watch a crime movie, go watch a western. The frick is wrong with these people? Oh yeah, they're brainless homosexuals.

    • 6 months ago
      Anonymous

      these are the same people who say every game would be better with multiplayer

    • 6 months ago
      Anonymous

      see they like the games but they don't like the hassle of actually playing them and wish they could just watch someone play them

      this used to be a huge "industry" on youtube before they started demonetizing "using other people's IP."

      • 6 months ago
        Anonymous

        "Let's Plays" was a cancer era.

        • 6 months ago
          Anonymous

          everything after 2007 has been cancer bruh

        • 6 months ago
          Anonymous

          >a cancer era.
          They haven't gone anywhere, they just live stream them now instead of cutting them up and uploading them in 10 minute chunks

  3. 6 months ago
    Anonymous

    Maybe Mattel saw the Barbie movie as an advertising more than a product itself, so the profit is just a plus.

  4. 6 months ago
    Anonymous

    >10 year old game still making 1.3 billion a quarter

    WTF, that's over billion this year alone

    • 6 months ago
      Anonymous

      it sold like 10 million maybe 20 million more copies over last year
      190 million total

      • 6 months ago
        Anonymous

        Think how many boys enter middle school every year. That's how these games keep generating sales.

    • 6 months ago
      Anonymous

      GTA online is one of the biggest money makers in the business. I know people who have spent thousands of dollars buying dumb shit for their GTA characters.

      • 6 months ago
        Anonymous

        >I know people who have spent thousands of dollars buying dumb shit for their GTA characters
        and I've been trying to get banned for the last year with blatant cheating by punching people as a chimp

    • 6 months ago
      Anonymous

      that's Take-Two's revenue not GTA's

  5. 6 months ago
    Anonymous

    game design has evolved so much further than drive from point A to B shoots some bad guys then listen to car chatter on the way back

    i have no fricking clue why people still buy this game so much. there are better racing games so it cant be for the cars, there are better third person shooters so it cant be that

    do people just want those things but mediocre and in one package?

    • 6 months ago
      Anonymous

      >game design has evolved so much further than drive from point A to B shoots some bad guys then listen to car chatter on the way back
      examples?

      • 6 months ago
        Anonymous

        Hyper Demon is a masterpiece and 1000x more rewarding to play and get better at than GTA

    • 6 months ago
      Anonymous

      They're by far the best sandbox games

      • 6 months ago
        Anonymous

        they were when they had jetpacks and cheat codes
        realism killed the series

    • 6 months ago
      Anonymous

      Most people play GTA for the online at this point
      No one gives a shit about the single player

    • 6 months ago
      Anonymous

      It's a game that allows you to mow down pedestrians, frick and murder hookers, barricade in a burger shop or tattoo parlor and have a showdown with the cops or have a nightdrive or a mountain drive or a desert drive or a helicopter flight to a pretty good selection of music, all in a pretty nice and busy simulation of a city. The missions are just there so you don't get bored with the intoxicating freedom of the thing

      • 6 months ago
        Anonymous

        Rockstar is now mostly run by feminists so all those things have been removed

    • 6 months ago
      Anonymous

      Because it's the best sandbox game series there is?
      I do not know another game series that has as much content as well as replayability.
      I can play any GTA decades from now and still have fun.

  6. 6 months ago
    Anonymous

    Driver was always the better series

  7. 6 months ago
    Anonymous

    It's true. Not only would it bomb, the games simply make more. Hollywood is irrelevant and all those "creative" writers in Hollywood should make games instead.

  8. 6 months ago
    Anonymous

    Just watch a heist movie

  9. 6 months ago
    Anonymous

    They should do it Cloud Atlas style where 6 protagonists over different cities and decades have their own story but some effect on each other

  10. 6 months ago
    Anonymous

    Filmmakers could only dream of the nickel and diming that the gaming industry gets away with. GTA's sales don't even matter any more when people are buy the in-game virtual money hand over fist.

    • 6 months ago
      Anonymous

      Don't give them any ideas, within a few years you'll be able to buy in movie currency to customise your capeshit by unlocking new costumes, weapons etc. Using the Marvel app on your phone, you can even receive trophies and unique perks! All with a real-time leaderboard so you can complete against the rest of the world! ARE YOU THE GREATEST MARVEL FAN?

  11. 6 months ago
    Anonymous

    the vidya industry surpassed the movie industry in revenue long ago so not surprising in the slightest

  12. 6 months ago
    Anonymous

    they are selling the new nba 2k for 70$ retail price + 100$ virtual currency to play online + 30$ battlepass

    how can movies compete

  13. 6 months ago
    Anonymous

    Just imagine being TakeTwo. Imagine how liberating it must feel to know that:
    >two of your products (NBA2K and GTA Online) are 0-effort money printers, your finances are pretty much great depression proof
    >GTA VI will almost certainly become the biggest game ever, and will print money for a decade+ after release like V has

  14. 6 months ago
    Anonymous

    but.....they could make even more money with a gta movie!. a gta movie would be like a more comedic fast and furious, it could go on for like 10 sequels

  15. 6 months ago
    Anonymous

    >GTAO makes well over a billion dollars a year passively
    >no overheads but getting some pajeets to model a couple of new cars or tshirts every month
    >still won't pay for dedicated servers, letting modders just destroy the game for anyone else
    This is why I stopped playing. But I was never a paypig anyway so I understand why Rockstar doesn't care about me.

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