What the frick was up with the marketing campaign for The Flash?

What the frick was up with the marketing campaign for The Flash? They spent months trying to start this word-of-mouth campaign about The Flash being the greatest superhero movie of all time, and now that the movie's out, it's obvious that was never close to true. Why did they think this was a good idea? Why did they send cuts to Stephen King and Tom Cruise, of all people? Were they just too polite to tell people it's a mediocre blob of CG nonsense?

James Gunn is the one I really don't understand. He made three of the better MCU movies and the best DCEU film. He was hired specifically because he's supposed to know what makes a good cape film. And now he's out there burning his reputation to shill for the dead-in-the-water Flash movie? Why are we supposed to trust his judgement being the head of the DC reboot if this garbage is the best cape film he's ever seen?

Has there ever been another example of an extensive marketing campaign trying to claim a bad movie is not just good, but the best in the history of the genre?

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  1. 11 months ago
    Anonymous

    They didn't hire SupeRamon

  2. 11 months ago
    Anonymous

    Andy Muschietti, who directed The Flash, also directed the recent It movies, so maybe King was just doing a solid for his buddy. I don't expect Stephen King to really know anything about super hero movies anyway.

    Dunno what Tom Cruise was thinking, but if I'm remembering right, he never said anything publicly about it—there were just secondhand accounts of him having watched it and generally thought it was good.

    • 11 months ago
      Anonymous

      >Andy Muschietti, who directed The Flash, also directed the recent It movies, so maybe King was just doing a solid for his buddy.
      Never seen anyone else make this connection but there's a very strong chance this is it.

    • 11 months ago
      Anonymous

      >don't expect Stephen King to really know anything about super hero movies anyway.
      Stephen King's favourite superhero is Plastic man

  3. 11 months ago
    Anonymous

    >Has there ever been another example of an extensive marketing campaign trying to claim a bad movie is not just good, but the best in the history of the genre?
    That 2017 IT remake, ironically. It was successful but overall a bad film

  4. 11 months ago
    Anonymous

    In Bongland it's billboards and bus adverts had only one quote of a review where it said "one of the best superhero movies." There were no other reviews on the poster. It almost felt ironic

  5. 11 months ago
    Anonymous

    disney infiltrated warner brothers long ago

  6. 11 months ago
    Anonymous

    or, maybe they just think the movie is good and you don't because of media groupthink

    • 11 months ago
      Anonymous

      They didn't think the movie was GOOD, they thought it was THE BEST SUPERHERO MOVIE OF ALL TIME, which it obviously isn't. And James Gun/Stephen King/Tom Cruise etc are all part of "the media" much moreso than the anons dumping all over this mediocre CG slop

    • 11 months ago
      Anonymous

      >or, maybe they just think the movie is good and you don't because of media groupthink
      Lol, I beg to differ.

      • 11 months ago
        Anonymous

        holy frick is this.......a washed out low res indian camrip webm? I concede anon, you're right the movie is shit no need to watch it and form your own opinion

        • 11 months ago
          Anonymous

          Lmao, the fricking cope. I can taste it.

          • 11 months ago
            Anonymous

            Why is it so bad in a film? If I saw Flash saving a bunch of babies like this in a comic it would just be a bit of fun

      • 11 months ago
        Anonymous

        Lmao, the fricking cope. I can taste it.

        Wow that looks bad. I'm not even going to pirate this shit.

        • 11 months ago
          Anonymous

          This scene is actually one of my favorites in the movie. It really sets the tone that this isn’t going to be a normal super hero movie.

  7. 11 months ago
    Anonymous

    >lets make a superhero movie where the star is a legit pedo in real life

  8. 11 months ago
    Anonymous

    >Tom Cruise
    he thought the cgi would be finished

  9. 11 months ago
    Anonymous

    There is zero proof that Tom Cruise said anything positive about this movie. There is no video. There is no tweet from his account. Nothing. Some marketing homosexual just made it up.

    • 11 months ago
      Anomalous

      Isn't he in talks for some cape shit for DC? Might want to try and build momentum before he arrives

    • 11 months ago
      Anonymous

      it's the usual slander against Cruise to make him look bad and make it look like he has poor taste and judgement

      • 11 months ago
        Anonymous

        Tom Cruise does not need any help proving he has poor judgement. The man knows blockbuster action cinema, though

  10. 11 months ago
    Anonymous

    Mainstream actors can always be counted on to give a thumbs up to a major studio film, because at some point in the future they'll be working on a project for that studio. James Gunn is on his last leg and has to say whatever Zaslov tells him to say. Stephen King is probably just high.

  11. 11 months ago
    Anonymous

    >James Gunn
    >made the best DCEU film
    are you fricking srs moron

    • 11 months ago
      Anonymous

      All of them are bad, but The Suicide Squad is at lest intermittently charming

  12. 11 months ago
    Anonymous

    The concept for this movie is interesting I’m not really sure why it’s not doing better I think it’s just confusing people in some way

    • 11 months ago
      Anonymous

      It was a big mistake to do a mutiverse move in the very first picture about the character

  13. 11 months ago
    Anonymous

    >now he's out there burning his reputation to shill for the dead-in-the-water Flash movie
    yeah dude he should say a movie the company who hired him made is shit lol haha

    you are very intelligent

    • 11 months ago
      Anonymous

      There is a ton of daylight between "shit" and "the best movie ever". He's expected to say the movie is good, and no one would have blamed him for doing so. He went way beyond that

  14. 11 months ago
    Anonymous

    I blame trailer cutter for the movie, hopefully this teaches them not reveal key plot details in trailers

  15. 11 months ago
    Anonymous

    Should've done some online campaign that would basically summed up as
    >How many batmans are there in the multiverse?
    And it would give little snippets of all the batman cameos making viewers excited to anticipate seeing all the old guard rather than just Michael Keaton. Then here the big score make the end of credits scene random between a scene with George Cloony, or Christian Bale, or idk Robert Pattinson. That way tons of people would go see it twice to catch the alternate cameo

  16. 11 months ago
    Anonymous

    >the best DCEU film
    Lmao imagine believing this

    • 11 months ago
      Anonymous

      I would love to hear which terrible movie you think deserves that title

    • 11 months ago
      Anonymous

      MoS, BvS, Wonder Woman, Aquaman and ZSJL are miles better. The Suicide Squad is a cheap looking Marvel formula schlop without it's own identity.

      • 11 months ago
        Anonymous

        Zach Snyder's superhero movies are all garbage. Aquaman and Wonder Women were competently made, if forgettable—but they just feel like "cheap Marvel formula schlop" that's not as good as what Marvel makes. Wonder Woman is just Captain America but worse.

  17. 11 months ago
    Anonymous

    James Gunn has never made a successful DC project. Sazfran or whatever his name is currently has 4 bombs under his belt. They were absolutely not the right choice to run the franchise. Gunn at best has convinced people to wait for streaming for his projects as they all look like cheap messes to Netflix and chill to.

    Reminder that Shazam 2, Flash, Aquaman 2 and Blue Beetle were heavily edited when Gunn took over, this is absolutely on him

    • 11 months ago
      Anonymous

      Eh, all three Guardians movies are better than anything in the DCEU by a comfortable margin, and it's not like they're banking on a built-in Guardians fandom. Who else are they going to get to do it?

      • 11 months ago
        Anonymous

        >and it's not like they're banking on a built-in Guardians fandom
        Marvel fandom

        • 11 months ago
          Anonymous

          Sure, I guess, but those movies did well even relative to Marvel movies (and certainly relative to other no-name Marvel characters like Shang Chi or the Eternals). And they were good because James Gunn made good movies and not because he was banking on good source material (no one liked the Guardians before then)

          • 11 months ago
            Anonymous

            >no one liked the Guardians before then
            That is a lie.

            • 11 months ago
              Anonymous

              That's right. Nobody knew them at all

            • 11 months ago
              Anonymous

              You cannot seriously argue that The Guardians of the Galaxy, especially the 2008 lineup that made it into the movie, was a comic book franchise that was at all relevant in 2014 when the first Guardians movie came out. It's like a D-list franchise.

              • 11 months ago
                Anonymous

                Guardians of the Galaxy had a major overarching arc over a dozen series of books that was at the beloved by Marvel readers because it was one of the best thing being published.
                There's a reason why the movie was made, after all.

  18. 11 months ago
    Anonymous

    Someone should document every celeb that tweeted that shit and tweet at them asking how much they got paid to say it.

    • 11 months ago
      Anonymous

      Thanks for volunteering.

    • 11 months ago
      Anonymous

      Be the change you want in the world fella

  19. 11 months ago
    Anonymous

    >Why did they send cuts to Stephen King
    He became friends with the director while he made IT.
    I'm going to play devil's advocate for the people who saw it at Cinemacon because I remember their reactions and I think they all thought that the CGI wasn't finished

  20. 11 months ago
    Anonymous

    The marketing itself is to get as many people in seats on day one as possible. Just a big line for a movie could draw in more people curious to see what it's about. Good or great day one numbers do the same.

    The celeb shit is Hollywood trading favors. They are either getting something down the line or are paying off an old favor now. James Gunn and probably anyone else that works for WB or on the DCEU side of things is probably contractualy obligated to praise whatever the frick comes out regardless of quality personal taste and that's assuming they saw it at all and aren't just copy pasting notes and blurbs sent to them to post about the movie. And this is so weird to me how people forget this or can't put it together after all the times it's happened in the past. James Cameron did this shit with Dark Fate not too long ago.

    It is Hollywoods main function to sell fantasies and lies. This does not stop when the filming stops.

  21. 11 months ago
    Anonymous

    I'm gonna give you three words

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