It's funny how most of the designs lasted decades but with that one it took 6 years for them to be like "okay I'm pretty sure no one can even read this."
In the UK we have a mixture of the old and new logo, as the other anon said I think they're still selling through their old stock with the old logo at the moment.
It’s bland to sell to more markets. The winning design globally is the simplest looking. Also accessibility is a lame new thing, got to make it better for the 0.01% of global pop with colour blindness or whatever.
It's more profitable in the long run to have a small, dedicated group of customers than a large, flaky group of customers who are only halfheartedly interested in the product.
RIP. I only drink it because it's cheap, and it tastes different to Coke. I don't even prefer one over the other. It's kind of funny that Korea's favourite drink is some trash like Pepsi.
Maybe because you're a Millennial. The world is more soulful the further you go back, because diversity happened over time, and it wasn't instant. Diversity just ruined everything. All social cohesion is gone, because everyone hates each other.
>States have logos and branding for things such as tourism advertising >Tend to also use them for official things such as IDs >Have family in North Dakota >Most people like the logo as it's sharp, interesting, and somewhat unique >Suddenly the state reveals a new logo >It's the most boring modern corporate thing imaginable >They paid so little for it they didn't need to go through a proper bidding process >The person who designed it isn't even a state resident but some random woman in Minnesota >Nobody wants to pay to replace it again but everyone hates it
>1998 - 2007 - big, bold, brash, you're drinking Pepsi or you're a goddamned homosexual! >2008 - Boring corporate font work, abandoned all reference to old versions. Looks like a logo for tampons.
You can see the expectations of an entire people fade from one logo to the next.
Does anyone else remember the switch in 2008? I remember tangibly feeling less of a craving for Pepsi just looking at it. Like that particular shade of blue, and bland font/text, made me want Pepsi less on a deep psychological level. Speaks to the power of good marketing imo like why is it making my lizard brain feel an entirely different way about the exact same drink formula.
>Does anyone else remember the switch in 2008? I remember tangibly feeling less of a craving for Pepsi just looking at it.
you nailed it. thats how i felt too.
For me it's the tasteful off-white of vanilla Coke.
Also, does anyone remember or have a picture of the brief "V" branding for vanilla Coke? I clearly remember it as a kid, and Wikipedia has a sentence that backs up it being a real thing, but no photo. And it's impossible to Google something this vague anymore, but the wiki talk page backs me up. I just want to know I'm not going crazy please help.
These were the ones we had in my middle and high schools. Kids today will never know since they aren't allowed to have soda machines anymore apparently.
I've replaced my alcohol addiction with a soda addiction. I won't end up in the hospital or with a DUI if I drink soda, but it still can't be good for me.
Just moderate your soda consumption. Start drinking seltzer as well, I like the orange flavored seltzer from Schweppes and Canada Dry. Just as good as some sodas.
Your blood becomes more viscous making it harder for your heart to pump and more likely to cause you to stroke out.
It's mainly linked to Energy Drinks (Which can also give you arrhythmias which 10x your stroke risk) but I've read that soda does the same shit.
i did, rode the line of kino and pure shit, routinely falling on the side of pure shit. surprised it never got more attention though, high concept flicks like this tend to develop at least a small cult following.
These logos reflect their eras >1898-1904
Weird drug addled turn of the century logo >1905-1949
Traditional. Held up through both world wars >1950-1986
Rock n Roll era. They didn't even change it for the tumultuous swinging sixties or seventies. Rock solid. >1987-1997
Possible peak of civilization. This era ends with the dawn of the normie internet >1998-2007
Unrestrained Millenium/DotCom fever. Ends with the 2007 market peak. >2008-2022
Post crash hangover and beginning of Obama years and when everything started to become bland and safe >2023+
Pretty much just gay and soulless
It is, but to me it seems like a soulless way to appeal to retro sensibilities. Only time will tell if this logo has lasting appeal, but to me it just looks like a cynical "look, we are back to our old self" kind of approach, in a time when most people feel that the soul is missing from almost everything.
I suppose it's soulless in the sense it isn't its own design but what aesthetic is there in the current year but retro? There has been no cultural development since emo/scene girls. There's nothing for them to tap into.
I agree, I think it's even more tasteless than the 2008-2022 one for that exact reason. It's like someone being caught cheating on their spouse and trying to make it up to them with empty compliments and flowers. The damage is already done.
There was a movie that did this, Branded I think it was called. Basically it was They Live but instead of alien sleepers it was brands forming egregores and mind controlling people. Pretty neat concept, though the movie itself was hot garbage.
98 - 2007 is the most kino
It's generic shit. 1998-97 is best, 1905-49 is great. New one is meh
>1998-97 is best
Frick, i meant 1987-97 is best
>generic
It's the only one that isn't flat, it's the least generic.
flat and generic are not the same thing.
Correct answer.
moron
agreed
1998 - 2007 is soul
ay yo what was they smoking 1898-1904
1898-1904 looks like the 1905-1949 Logo if it was left to rot in the sun for a week
Pepsi started its life as a black metal band
Coke
It's funny how most of the designs lasted decades but with that one it took 6 years for them to be like "okay I'm pretty sure no one can even read this."
PuTCha hanS uP~
Early 2000s branding went so hard.
Anyone else miss this shit?
https://aesthetics.fandom.com/wiki/UrBling
>Anyone else miss this shit?
>https://aesthetics.fandom.com/wiki/UrBling
Frick yeah, shit went hard
soul
>ARMAGEDDON
>LET THE LIGHT IN
Did you just link to aesthetic wiki?
Pls have a nice day right now
They're quoting the post they're replying to.
Frickin moron
we must retvrn
87-97 is iconic
98-2007 is peak frutiger aero soul
Hmm a fellow typophile
Each one is uniquely soulful except 08-22
What kind of pepsi are you today?
https://jimedwardsnrx.files.wordpress.com/2009/02/pepsi_gravitational_field.pdf
>2023+
I'm drinking a Pepsi right now, and that's not even the logo. It looks like the 3rd on the bottom row in this image:
i guess you're not american and it hasn't been rolled out there yet. or you're drinking an old batch. they don't just throw away old products lol
>i guess you're not american
I'm Australian, and I guess the logo differs depending on country.
perhaps your logo is just upside down?
In the UK we have a mixture of the old and new logo, as the other anon said I think they're still selling through their old stock with the old logo at the moment.
I am Pepsi universe, the alpha and omega
the new one actually looks quite nice. hopefully we’re finally getting away from the minimalist designs that have had us in a stranglehold since 2011
The black lettering lets it down.
The new font fricking sucks, but overall the new logo is better than the last.
>would you watch a movie about logos?
Yes.
4>5>2>3>7>>>6>>>>>>>>>>>>>>1
08-22 was always pig disgusting. Glad it's returning more to its roots.
>1998
>let's make it as cool as possible
>2008
>let's make it as bland and boring as possible
just like everything else.
It’s bland to sell to more markets. The winning design globally is the simplest looking. Also accessibility is a lame new thing, got to make it better for the 0.01% of global pop with colour blindness or whatever.
It's more profitable in the long run to have a small, dedicated group of customers than a large, flaky group of customers who are only halfheartedly interested in the product.
98-07 is just objectively better, why did we as a society regress so much
Anyone else still have their old cans?
1998 was peak era
Hit me baby one more time
these are retro-re-releases. I don't think any of those cans are over a year old.
Retro release were 2017-2018
Another Pixar film i wouldn't watch.
>What if logos had... feelings??
>movie about logos
directed by Luke Smith I suppose
bepis
OH FUG BEPIS KAKSOISPISTE DDDDD
>Pepsi is Korean
RIP. I only drink it because it's cheap, and it tastes different to Coke. I don't even prefer one over the other. It's kind of funny that Korea's favourite drink is some trash like Pepsi.
>It's kind of funny that Korea's favourite drink is some trash like Pepsi.
it's actually hot femboy cum
imagine getting gigamogged by your competitor that just writes their name in cursive
Are you saying Coca Cola mogs them? I think that's only because their advertising is so aggressive.
God I fricking hate minimalist logos in all lowercase. 1998, now that's a logo. Actual detail that pops right out at you.
>would you watch a movie about logos
but anon, the french already made a short film about that
well that was neat, never expected Ronald taking hostages
God I miss 98-2007.
unironically yes
the OG 1898 looks like a death metal band logo
why were the 00's so soulful?
frutiger aero. Unironically so aggressively soulless that it becomes soulful in hindsight.
Maybe because you're a Millennial. The world is more soulful the further you go back, because diversity happened over time, and it wasn't instant. Diversity just ruined everything. All social cohesion is gone, because everyone hates each other.
it was whiter
>States have logos and branding for things such as tourism advertising
>Tend to also use them for official things such as IDs
>Have family in North Dakota
>Most people like the logo as it's sharp, interesting, and somewhat unique
>Suddenly the state reveals a new logo
>It's the most boring modern corporate thing imaginable
>They paid so little for it they didn't need to go through a proper bidding process
>The person who designed it isn't even a state resident but some random woman in Minnesota
>Nobody wants to pay to replace it again but everyone hates it
wow that is fricking abysmal
Ouch, that is a real downgrade
>The one on the right took 1 hour to design and costed the state $50,000
No way it was under a million. Pointless projects like that are prime real estate for embezzlement.
I wonder what they spent to look as boring and milquetoast as possible. Better question, whose sister in law got the contract.
>americans have corporate logos for their government facilities
There are advertisements all over here for traveling to England, France, Italy, Ireland, Iceland, etc. It's the same thing.
>westoids have corporate logos for their government facilities
the whole world has logo for these, you just don't notice because you don't leave your basement
AHAHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA IT'S LITERALLY ONE OF THE FIRST ALTERNATIVES IN CANVA'S LIGO CREATOR.
SHE LITERALLY FIRED UP CANVA, CLICKED "LOGO", PICKED ONE OF THE FIRST FIVE, TYPED "NORTH DAKOTA LEGENDARY" AND "EXPORT".
AHAHAHAHA IT COULDN'T HAVE TAKEN MORE THAN 10 MINUTES
AHAHAHAHAHAHAHAHAHAHAHAHAHAHAHA MY FRICKING GOD
this makes me mad, she probably made a ton of cash for this because she had good connections
50s to 86 was KINO
>1998 - 2007 - big, bold, brash, you're drinking Pepsi or you're a goddamned homosexual!
>2008 - Boring corporate font work, abandoned all reference to old versions. Looks like a logo for tampons.
You can see the expectations of an entire people fade from one logo to the next.
>NPC likes the logo that was specifically designed by a billion dollar ad agency to fit in the best with modern pop art sensibilities
shocking
This one tickles my autism every time I see it, some logo designer needs a raise.
For like a year I thought there was a new auto manufacturer called KN.
lmao same
when i first saw it i thought it was some kind of new chinese car manufacturer
I like it but it does look like KN
Boom I fixed it
The bigger problem is their company name stands for Killed In Action
SOUL
Does anyone else remember the switch in 2008? I remember tangibly feeling less of a craving for Pepsi just looking at it. Like that particular shade of blue, and bland font/text, made me want Pepsi less on a deep psychological level. Speaks to the power of good marketing imo like why is it making my lizard brain feel an entirely different way about the exact same drink formula.
>Does anyone else remember the switch in 2008? I remember tangibly feeling less of a craving for Pepsi just looking at it.
you nailed it. thats how i felt too.
08-22 is just the worst, I despise that fricking minimalist style. Whoever invented that shit shall burn in hell.
new one looks like the inside of airpod
Whoever's in charge of the Mountain Dew designs is great, the new Code Red design has knockoff Gamera on it attacking a city. Pure soul.
It’s actually dogshit, the early to mid 2000s Mountain Dew logos and can designs before it was “MTN” were significantly better
Kino.
peak sovl
For me it's the tasteful off-white of vanilla Coke.
Also, does anyone remember or have a picture of the brief "V" branding for vanilla Coke? I clearly remember it as a kid, and Wikipedia has a sentence that backs up it being a real thing, but no photo. And it's impossible to Google something this vague anymore, but the wiki talk page backs me up. I just want to know I'm not going crazy please help.
You might not like it, but this is what American culture looks like.
I miss Blue Pepsi
>1987-1997
Absolute Kino
SOUL
take me back bros
These were the ones we had in my middle and high schools. Kids today will never know since they aren't allowed to have soda machines anymore apparently.
I've replaced my alcohol addiction with a soda addiction. I won't end up in the hospital or with a DUI if I drink soda, but it still can't be good for me.
Just moderate your soda consumption. Start drinking seltzer as well, I like the orange flavored seltzer from Schweppes and Canada Dry. Just as good as some sodas.
Obesity, heart disease, diabetes, rotten teeth, cancer, sticky blood, etc
sticky blood?
Your blood becomes more viscous making it harder for your heart to pump and more likely to cause you to stroke out.
It's mainly linked to Energy Drinks (Which can also give you arrhythmias which 10x your stroke risk) but I've read that soda does the same shit.
Is this true even for diet/sugar free sodas?
https://sph.washington.edu/news-events/news/diet-drinks-linked-high-risk-stroke-heart-attacks
Probably
It's true you can get sticky syrupy blood if your blood glucose levels are too high, BUT, only if you have uncontrolled Diabetes. So partly true.
Drink sparkling water instead. You'd be surprised how easy it is to go from soda to sparkling water.
for me, its tea.
Or people just like it because it looks cool. No reason to overthink it, this isn't english class.
87-97, absolute classic.
I miss it bros
>Vault
No that's not a soda I've heard about in a long time. A long time. And he was a good friend.
get on my level
New logo looks sorta okay in the thumbnail but that font sucks ass and the logo has no energy. Logo peaked in 1987-97
>New design
Are they finally moving on from the flat design on everything? What will the new design be?
I like the new logo. Better than boring minimalism
Did no one watch this movie about brands being loose eating kaiju
i did, rode the line of kino and pure shit, routinely falling on the side of pure shit. surprised it never got more attention though, high concept flicks like this tend to develop at least a small cult following.
Yeah great concept mostly terrible execution. It felt like I was dreaming the whole movie
Why do I associate 1998-2007 with Pokemon cards?
Somewhat similar to Pokemon TCG Energy cards
Comfy orbs.
When I first bought a can with the 2008 design I thought I got some bootleg shit. That logo was fricked up.
>tfw still no Pepsi Cucumber flavor in the US
As a graphic designer its funny seeing normal people talk how „modern“ design are apparently bad. They are so much better but people dont realize it.
So when the horrible 2008 design came out, it was the most modern and therefore the best, according to you
>it's better even though everybody thinks it looks bad, defeating the sole purpose of design
>everybody
Chuds don't matter.
Provide examples or stfu
I’m a graphic designer and all this modern shit is terrible, it’s design for the spreadsheet age. Functional but bland and in most aspects, ugly
You’re a trendprostitute homosexual making soulless shit for corporations. Make a metallic liquid type design this year you unoriginal frick?
>Am I out of touch?
>No, it's my customers who are wrong
They've somehow managed to not make something intentionally ugly like every other brand redesign lately. How did they get away with it?
I wish this wasn't just a limited time thing.
This looks like some Japanese pomegranete and squid ink soda
its just sugar water in a plastic bottle. You can taste how gross it really is by drinking it warm.
IT GIVES YOU PEP!!!
I must be the only one who likes 1987-97
>logo autism
bad
bad
good
good
bad but sovl
bad
good
The 08-22 logo is so stupid it made me stop drinking pepsi
These logos reflect their eras
>1898-1904
Weird drug addled turn of the century logo
>1905-1949
Traditional. Held up through both world wars
>1950-1986
Rock n Roll era. They didn't even change it for the tumultuous swinging sixties or seventies. Rock solid.
>1987-1997
Possible peak of civilization. This era ends with the dawn of the normie internet
>1998-2007
Unrestrained Millenium/DotCom fever. Ends with the 2007 market peak.
>2008-2022
Post crash hangover and beginning of Obama years and when everything started to become bland and safe
>2023+
Pretty much just gay and soulless
Feel free to interpret this differently
The 2023 logo is really just a combination of the 1950 and 1987 ones.
It is, but to me it seems like a soulless way to appeal to retro sensibilities. Only time will tell if this logo has lasting appeal, but to me it just looks like a cynical "look, we are back to our old self" kind of approach, in a time when most people feel that the soul is missing from almost everything.
I suppose it's soulless in the sense it isn't its own design but what aesthetic is there in the current year but retro? There has been no cultural development since emo/scene girls. There's nothing for them to tap into.
>There's nothing for them to tap into.
This is very true and may continue for decades until the next major world war or cultural revolution.
I agree, I think it's even more tasteless than the 2008-2022 one for that exact reason. It's like someone being caught cheating on their spouse and trying to make it up to them with empty compliments and flowers. The damage is already done.
87-97, 50-86, 98-07,23,98-04, 08-22,05-49
There was a movie that did this, Branded I think it was called. Basically it was They Live but instead of alien sleepers it was brands forming egregores and mind controlling people. Pretty neat concept, though the movie itself was hot garbage.
>2008
Was the shit design that early? I guess I didn't notice since I converted to Coke by that time.
Even though I'm a Coca Cola stan, the 87-97 have to be one of the best logos ever created Holy shit is pure kino.
>stan
Kill thyself promptly.
I like the new logo
10 hours later, and this off-topic trash is still up.
Pepsi was a central plot point in Back to the Future Part II and that Seinfeld episode.
They should change it again, they're all 6,5/10
history doesn't repeat but it does rhyme